How to Increase Sales with Shopify – A How-to Guide to Creating Best Seller Collections
If you’re looking for a simple way to make your Shopify increase sales, optimizing your collections is one of the smartest moves you can make. Not every Shopify collection starts as a bestseller – but with the right moves, any one of them can become one. If you’re stuck asking why is my Shopify not getting sales?, the answer might be hiding in how your collections are built, promoted, and maintained. In 2025, competition is tough, attention spans are short, and customers expect smart, relevant browsing experiences. That means your collections can’t just sit there looking pretty. They have to perform.
This article will walk you through how to make a collection a bestseller on Shopify – not by accident, but by design.
why is my shopify not getting sales?
If your collection doesn’t have a clear theme or reason for existing, it’s going to be hard to sell. “Summer Vibes”? Too vague. “New Arrivals”? Overused. Try to go one level deeper. What’s the shopper’s intention when they land on it?
Instead of broad labels, get specific:
- “Under $50 Gifts for Travelers”
- “Low-Waste Kitchen Essentials”
- “Best Workout Gear for Small Spaces”
Collections that solve a problem or match a lifestyle tend to convert better. They’re not just categories – they’re curated journeys.
how to make a best sellers collection on shopify
One mistake store owners make is tossing random SKUs into a collection just to fill it out. But if the items don’t feel connected, customers bounce.
If you want your Shopify collection to become a bestseller, the products inside need to:
- Visually match (think color schemes, packaging style)
- Share similar price points (avoid mixing $10 and $300 items)
- Complement each other functionally (bundle potential matters)
This creates a smooth experience and encourages more multi-item checkouts. Portfolytics can help here by showing which collections have historically converted the best, and which products in them have been the best sellers. Go for what works.
Optimize your collection page like it’s a landing page
Too many Shopify collections are just a product grid and a title. That’s it. But if you want to make your collection a bestseller, you need to treat the collection page like it’s a product you’re trying to sell.
Here’s what to add:
- A headline that explains the benefit of the collection
- A short paragraph that speaks to the shopper’s needs
- Clear sorting/filter options if there are 10+ items
- Lifestyle images above the grid (not just product photos)
All of this increases time on page, helps customers understand what they’re looking at, and makes them more likely to buy. With these little tricks you should be able to make your collections best sellers on Shopify in no-time.
Paradox of Choice – More products doesn’t mean more sales
We often think that the more products a collection has the more chance there is for people finding a suitable product. But shoppers often become overwhelmed – a phenomenon known as the Paradox of Choice or Choice Overload. Rather than boosting sales, a bulky assortment can lead to decision fatigue and fewer purchases. That’s why monitoring your product-breadth alongside actual sales (unique products sold vs SKU count) is crucial for improving conversion and profitability.
Portfolytics shows:
- How many collections are online and how many have sold
- How many products you have in each collection
- How many products in each category has actually sold
For further proof here is data from dynasort.io that shows how more products actually leads to lower conversion rates.
Get traffic to the collection – and not just from your nav bar
This is a big one. Even the most well-built collection can’t sell if no one sees it. Want to make it a bestseller? You need to send targeted traffic to the collection page – not just your homepage.
Ways to do this:
- Add banners or featured sections on your homepage
- Link to it in your email marketing (especially with a story angle)
- Share it in your Instagram or TikTok bio
- Run Meta ads that point directly to the collection
Want to really drive it? Try creating urgency around it – “Only available until Sunday” or “Top-rated products, restocked this week.”
Use reviews and social proof inside the collection
You might think reviews belong on product pages only – but pulling in reviews directly under products on your collection page gives it that “these are hot” energy.
You can also:
- Add a badge like “Most Reviewed” or “Staff Pick”
- Pull in quotes from happy customers about the category, not just one item
- Show how many customers have bought from the collection this month
This gives customers the confidence to act quickly.
Monitor collection performance and tweak weekly
Collections aren’t “set it and forget it” anymore. If you’re serious about making one a top-seller, you have to watch it. When your store uses data to improve collections, it’s a direct way to make your Shopify store increase sales without running more ads.
Track:
- Traffic to the collection page
- Time on page and bounce rate
- Conversion rate of the whole collection
- Which SKUs get clicked but not bought
If you see falloff, test new hero images. Reorder products. Remove items that are underperforming. Keep it lean and focused. Portfolytics was built to quickly discover which products move in the collections or which collections are optimally built.
Tell a story around the collection
People buy into stories more than they buy into product lists. Wrap your collection in a mini-narrative.
For example:
Collection: “Winter Ready Wardrobe”
Story: “We picked the 12 warmest, softest, and best-reviewed pieces to help you stay cozy from your morning commute to your weekend cabin getaway.”
This kind of copy can go on your homepage, email header, or the top of the collection page itself. It turns “products” into a lifestyle – and that’s where the magic happens.
Run promos around the collection, not just the items
Want to drive traffic fast? Try offering discounts not on single items, but if someone shops from the collection. For example:
- “Buy 2 from this collection, get 10% off”
- “Free gift with any 3-piece bundle from this page”
- “This collection ships free all weekend”
This builds urgency around the collection as a whole, and gets shoppers to explore more than one product.
Keep it fresh
Finally, nothing kills momentum like a stale collection. If you want to keep it a bestseller, rotate products in and out monthly. Highlight different ones at the top. Change the story angle. Run seasonal themes.
Collections should evolve just like your customers’ tastes.
If you’ve ever found yourself wondering why is my Shopify not getting sales, it might be because your collections are doing too little, too late. Don’t just organize your products – promote, polish, and position them like they’re the main event.
When done right, a single collection can become your biggest sales driver. It doesn’t happen overnight, but with smart tools, fresh content, and focused promotion – your next bestseller isn’t a product. It’s the collection itself. start thinking of it as a smart, evolving strategy. Use data, not guesses. Optimize for conversion, not just clicks. And refresh it often to keep up with trends. With tools like Portfolytics, it’s easier than ever to build collections that actually drive results.
If your Shopify store isn’t getting sales, this could be the quiet fix that turns it around.