Shopify Merchants: Here’s the App That Shows You Which Collections Are Underperforming

Most Shopify store owners don’t actually know which parts of their store are dragging down performance. It’s not their fault – Shopify’s built-in dashboard gives an overview, sure, but not the full story. Especially when it comes to collections.

You know, those categories you set up months ago? The ones meant to help customers shop faster? Yeah, some of them haven’t seen a sale in weeks. But you wouldn’t know unless you went digging through product reports. That’s where things get messy.

Not all collections are pulling their weight

Every merchant hits a point where their catalog outgrows their intuition. You used to know what sold just by looking. But now? You’ve got too many products, seasonal campaigns, rotating inventory – and collections that don’t reflect what people are buying.

Some collections quietly crush it. Others get tons of traffic and no conversions. Most don’t get looked at at all.

What most Shopify dashboards don’t show

The default Shopify analytics dashboard gives you broad numbers – total sales, traffic, maybe some funnel data. But it won’t tell you:

• which collections bring in the most sales
• which ones consistently underperform
• how many products in each collection are actually converting
• or even how many products you have in each category or collection

And for stores doing 5k, 10k, 50k+ in monthly revenue… that’s not enough anymore.

Portfolytics shows you the underperformers

This is where Portfolytics steps in. It’s a lightweight app built specifically to show what Shopify’s core analytics dashboard misses. You connect it to your store, and instantly see:

• sales vs. product count per collection
• collection performance by tag, category, and subcategory
• what types of products actually move
• where to reduce inventory or rethink categories

No guesswork. No exporting CSVs or patching together reports.

You don’t need to be a data expert

A lot of analytics tools are too heavy. Too technical. Or too boring. Portfolytics is different. The dashboard is clear, visual, and actionable. You can glance at a report and know:

• which collections to promote
• which to merge, retire, or review
• which categories are growing
• which product types might be overstocked

And because it compares your product count to sales, you see the full picture—not just what sells, but what doesn’t.

How this helps you grow smarter (not just bigger)

Let’s say your “Accessories” collection has 45 products, but only 5 actually sell. Portfolytics shows you the gap. Or maybe your “Trousers” main category sells well, but of the 10 subcategories 1 or 2 sell well. Again, you’ll see that clearly.

This stuff matters because scaling without data is just guessing faster. And guessing costs money.

Who this app is for

If you’re running a growing Shopify store and asking any of these questions:

• “Which of my collections actually make money?”
• “Are some collections just dead weight?”
• “Should I promote this or kill it?”

Then yes—this is for you.

Portfolytics gives you clarity. It’s not about organizing or renaming collections. It’s about knowing what works, and where your product strategy might be off.

You can’t optimize what you can’t see

Your store deserves better than guesswork. And your customers? They deserve collections that actually help them buy. A good Shopify analytics dashboard should show you the real story behind your categories.

Portfolytics does just that. No fluff. No spreadsheets. Just the insights you need to grow better.